Edmond Santiago, commercial director of Brasil Telecom (BrT), appeared Monday, June 2, before the Social Communication Council to explain the incumbent local telephone company?s video-on-demand service, Turbo Video, delivered over ADSL lines using a multimedia license.
BrT offers this service to pay-TV distributors and broadcasters, who in turn can use it to offer programming on demand, he explained. The sole aim is to leverage the ILEC?s extensive network to promote convergence.
According to Edmond Santiago, BrT has no intention of producing or offering content. he said the service is being tested and BrT hasn?t entered into any partnerships with distributors yet, so he couldn?t give details of cost.
Paulo Machado de Carvalho Neto, chair of ABERT, the national broadcasters association, asked Mr Santiago whether BrT might offer Turbo Video to DTH companies with foreign programming. Brazilian law allows DTH companies to be 100% foreign-owned. BrT will partner only with companies that operate in accordance with Brazilian law, Mr Santiago replied.
Fernando Bittencourt, another member of the Social Communication Council, referred to the multimedia license rule that allows audio- and video-on-demand to be offered only in a discontinuous manner. BrT?s offering permits continuous transmission of programming, he argued. Ara Apkar Minassian, Anatel?s head of mass communication services, said the multimedia license rules and Anatel Instruction (Súmula) 006 clearly specify the limits for such services.