On July 17 another South American soccer tournament starts with matches aired by Fox in Brazil, as happened with the first round of the Toyota Libertadores da America Cup. This time it?s the Nissan Sudamericana Cup, known in Brazil as Torneio Sul Americano.
According to Abel Puig, director of Fox and National Geographic in Brazil, Fox?s soccer programming has been highly successful to date. ?I?d call it exceptional, surpassing our most optimistic expectations in financial terms as well as audience ratings,? he says. The idea is to feature matches live and at prime time whenever Fox has exclusive rights, airing VT replays of other matches.
In contrast with the Libertadores Cup, which included only four Brazilian clubs, no fewer than 13 will play in the Nissan Sudamericana Cup: São Caetano, Grêmio, São Paulo, Palmeiras, Corinthians, Atlético Mineiro, Cruzeiro, Santos, Guarani, Internacional, Vasco, Flamengo, and Fluminense. It?s also a longer tournament than the Libertadores: the quarter finals start in October and the final is scheduled for December 17.