DTH: operators want guarantees of access to programming
quinta-feira, 15 de maio de 2003 , 17h18 | POR REDAÇÃO

The first moves by cable operators in response to the possibility of a merger of Hughes and News Corp. ? and hence DirecTV and Sky ? point to a different strategy from that seen in the U.S. when operators opposed a merger of DirecTV and Echostar. In Brazil the authorities will be asked to approve a merger of Sky and DirecTV on condition that programming won?t be exclusive. Operators fear Globosat programming will be even more elusive and Fox programming will be subject to limitations. In any event the discussion will take some time. The antitrust authorities were officially notified of News Corp?s takeover bid for Hughes only last week and the proceedings have not yet begun. Like their U.S. counterparts, the Brazilian authorities must first decide whether News Corp. can merge with Hughes and then whether Sky and DirecTV can merge in Latin America including Brazil. This has yet to be decided even in the U.S. The first approvals aren?t expected until early 2004 in the U.S.


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