Sales of PPV seen as encouraging for Net Serviços
quinta-feira, 15 de maio de 2003 , 17h18 | POR REDAÇÃO

Net Serviços? subscriber base, which totaled 1.3 million at the end of the first quarter according to a report issued on Wednesday, May 14, is gradually concentrating around the most expensive package. Almost half the customer base (49.8%) currently subscribes to the ?Advanced? package, which accounts for 44% of revenue. The cheaper ?Standard? package accounts for 9.8% of the customer base and 4% of sales.
Management said sales of pay-per-view Brazilian Championship soccer matches have been a positive surprise. By March 31, after only two days of matches, it had sold 40% of the 2002 total. The championship lasts until December. According to Clube dos 13, which organizes the tournament, Net Serviços and Sky had sold 170,000 PPV packages by the end of April.
Changes to the soccer calendar this year, however, prevented Net Serviços from selling the Paulista Championship or the Rio-São Paulo Tournament, both available to subscribers in 2002.
Average revenue per subscriber (ARPU) was 82.99 Brazilian Reals in the first quarter, up from 81.07 BRL in the fourth quarter of 2002.
Churn has also reportedly improved. Migration to competitors accounted for 3% of voluntary disconnections, down from 7% in the previous quarter.
The number of subscribers to Vírtua, Net?s high-speed Internet service, passed the 60,000-mark for the first time. It totaled some 60,200 gross at the end of March, for an increase of 4.1% in the quarter (58,000 were paying subscribers).


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