Locomotion, which was being distributed in Latin America and Brazil by Claxson on a provisional basis since the programmer sold its stake in the channel, is now part of Pramer?s portfolio. Headquartered in Buenos Aires, Argentina, Pramer is a subsidiary of Liberty Media for the Hispanic-American market and already represents such channels as Hallmark and Film & Arts throughout the region.
Locomotion is a cartoon and animation channel for children and adults. It?s owned by Hearst (USA) and Corus (Canada), with head offices in Miami, Fla. In Brazil the channel is available with subtitles and/or dubbed in Portuguese from distributors affiliated with Neo TV as well as DirecTV.
Parmer is represented in Brazil by Media Mundi, with head offices in Rio de Janeiro. Thus the natural route will be for this newcomer to the Pramer stable to be represented by Media Mundi as far as relations with affiliates and advertisers are concerned.