Strong growth in pay-per-view
quinta-feira, 18 de abril de 2002 , 19h11 | POR REDAÇÃO

Sky is satisfied with average revenue per user (ARPU), which was 30 US dollars in 2001. This performance reflected the operator?s focus on value added offerings, especially à la carte channels, pay-per-view, and the start of interactive service. Roughly 9% of Sky?s revenue in 2001 came from pay-per-view. Sales of soccer PPV packages alone amounted to 115,000, up from 85,000 in 2000. Sales of à la carte channels accounted for 6% of revenue, and 63% of the subscriber base purchased premium packages. All but 6% were upper-income consumers (classes A and B according to Brazilian criteria). Another highlight was growth of direct sales, which attracted 40% of new subscribers.


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