The working group of the Social Communication Council that is drafting a proposal for changes in the structure of pay-television industry held its first meeting Tuesday, May 20, attended by a number of invited outsiders: directors of ABTA (the industry association), a representative of Anatel (Ara Minassian, head of mass communication services), a media expert from the University of Brasília (Murilo Ramos, director of the school of communication), and a Culture Ministry official (João Batista Silva, coordinator of audiovisual activities).
With only 60 days to finish the job, the group decided to focus on market-related issues, possibly discussing no more than just a new business model.
The basis for the group?s discussions will be the model proposed by ABTA late last year. Its final report will describe the current status of the market for pay-TV services in Brazil; detail the proposals and expectations for restructuring, strengthening and enhancing the value of pay TV by extending its ?social utility?; and recommend initiatives to be undertaken by private enterprise, Congress, the Executive and civil society.
Daniel Herz, working group chair and a member of the Council, says views and suggestions will be made public as they arise so that everyone can have a say. More meetings have been scheduled for June 2, 16 and 30, and for July 14 and 18. ABTA will present a summary of its proposal on June 2.