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ESPN International plans ?X-Tour? of Brazil
quinta-feira, 24 de abril de 2003 , 15h15 | POR REDAÇÃO

After the success of the Brazilian round of ESPN International?s X-Games in Rio de Janeiro last weekend, the programmer plans to take the radical sports tournament to other parts of the country in future editions. According to Marco Maddaloni, marketing director of ESPN International, the idea is to promote an ?X-Tour? along similar lines to what it already does in Asia, with playoffs in several different cities up and down Brazil. Coverage of the X-Games, featured hitherto by ESPN Brasil and TV Globo, will also be highlighted by ESPN International.

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